SELLING PRODUCTS through Amazon.com, isn’t quite as simple as Amazon would have you believe. There is actually quite a bit to learn. Here are some of the basics.
Basic Selling Plans
As of today, Amazon offers two basic plans for merchants looking to sell goods through its storefront: The Professional Selling Plan and the Individual Selling Plan.
The referral fees currently being charged to merchants by Amazon.com vary depending upon the product sold, ranging from 6 percent on PCs to 20 percent on jewelry. Most products are charged an 8, 15, or 12 percent referral fee.
Fulfillment By Amazon
One benefit of using Amazon Webstore as a CMS is that it enables easy integration with Fulfillment by Amazon (FBA), a logistics service offered by the retail giant. With this service, smaller manufacturers can outsource the warehousing and shipping of product sold through Amazon. The fulfillment fees charged by FBA vary depending upon size and price.
Whether you’ve set up shop through your own e-commerce website or through Amazon proper, your next step will likely be advertising product. Amazon makes it easy to promote specific products on its website. With a straightforward pay-per-click model of advertising, Amazon enables users to promote product in several different ways: Displayed in search results, promoted on details pages of similar products, in a more forward “Buy Box,” or in a more traditional tower ad.