Ideas & Strategies for Effective E-Mail Signatures

E-mail signatures are blocks of text that users set to automatically append the bottom of their e-mails. They often contain basic contact information. Documentation that helps in creating and setting signatures can be found on the Microsoft Office website. Below are some guidelines to consider in creating your various signature blocks. Included are “The Dos,” […]

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Business Communication Primer Helps Pros with Prose

Today’s model of written correspondence includes email, texting, and even tweets and instant messaging. It’s done in real time and “on the fly.” And because of that, says author Elaine Stirling, many of the messages we’re sending, whether to clients or colleagues, are misleading, disingenuous, or just plain boring. In her new book, The Corporate […]

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What to Look for in an E-Mail Service Provider

E-Mail Marketing At the heart of that interactive marketing growth is the direct e-mail — and e-mail campaigns aren’t difficult to launch, either. Today, major e-mail service providers (ESPs) will not only send your newsletter for you, but will also manage your subscribers, opt-outs, and analytics, and will even provide templates for the newsletters themselves. […]

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Social Media Marketing: Too Difficult to Manage?

The question is: “How much time should a company invest in social media initiatives?” Time Is Your Investment “In a social media campaign, your time is your investment,” says Scott Moody, Director of Public Relations with Hollywood, Fla.-based Marketing Matters. “A simple answer to the ‘how often should I post’ question is to do as […]

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How Social Media Can Help Business

But which social media option best applies to specialty CE retailers? Here’s an overview of some of the more popular Web vehicles. E-Newsletters Joplin, Mo.-based Heartland Technology Solutions is a business-to-business technology provider. It has offered its e-newsletter service to small- and medium-sized business for nearly 10 years. COO Jane Cage says Heartland’s 200 newsletter […]

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