CONNECTING WITH INDIVIDUALS through social media is an invaluable way to generate leads and nurture relationships. The key to establishing those connections is content — writing, video, and photography worth consuming.
Whether for Facebook, Twitter, LinkedIn, Pinterest, or some other social platform, Persuasive Communications can create shareable, linked content that will help your business or organization:
STEP 1: Listen & Learn
EACH ORGANIZATION has its own set of particulars. Complex markets, political sensitivities, or specific business rules are just a few of the nuanced considerations that will influence your marketing communications considerations. That’s why our consulting and production services begin with good old-fashioned listening. Before we make any recommendations or begin any creative project, we first get a handle on all the details that make your company unique.
STEP 2: Research & Plan
OUR EXPERIENCE, skill set, and expertise certainly enables us to provide solid marketing communications direction — but, even so, we never stop learning. Each of our projects is carefully considered and well thought out. We address each organization as a unique entity with unique challenges, and that requires thorough study and strategic planning.
STEP 3: Propose & Revise
OUR CLIENTS are never hands-off. We walk step-by-step alongside the organizations we advise. Once we have identified a set of solutions that will address your organization’s unique challenges, we will present our proposed plan for your input and revision. No one knows your company as well as you do. If you’re not happy with the plan, it doesn’t go forward.
STEP 4: Develop & Implement
THE PRODUCTION STAGE is when the conceptual becomes tangible. From copywriting and design to placement and Web development, we can help your organization realize its marketing communications vision. Though this productive phase is often fun and exciting, it can be costly, too — project scope creep and deadline extensions are just two ways a poorly managed project can go sour. But we don’t let that happen. We are true project managers. We offer regular communication about each project’s standing, and we are readily available for check-ins and updates.
STEP 5: Manage & Measure
CAMPAIGNS DON’T END after launch. Whether it’s a print ad, a Internet landing page, or something more complex, like a portfolio of complementing pieces of collateral, it needs to be evaluated. We don’t measure success by completion alone; we strive for quantifiable effectiveness. Web analytics, sales numbers, user surveys — these are just a few of the tools we employ to analyze a marketing communications effort. Then, we apply what we learn to the next campaign, making constant improvement part of our routine processes.