WEBSITES & SOCIAL MEDIA — that’s how first impressions are made. Whether it’s via Google, Bing, Facebook, or Twitter, your prospects and potential customers are going to research who you are. The Internet properties you provide (or don’t provide) will paint a picture of what you offer and how you do business.
Be prepared for Internet-savvy customers by establishing a brand-oriented fleet of social media “satellites” that will complement and feed leads to a “Mothership” website. Employ content production and management systems that will draw in new customers and help retain existing ones. To do this, you will need: