IMAGINATION AND SKILL go hand-in-hand when comes to effective marketing communications. Persuasive messages are those that will pique interest, engage readers (or viewers), and compel action. That means all the pieces have to come together with the highest quality levels possible:
Creativity is the culmination of all these things. That means your marketing communications consultant must be able to wear all the hats — writer, editor, designer, and Web developer — in order to pull it all together.