MAINTAINING AND BUILDING relationships — that is what’s at the heart of media and public relations. Both are broad-topic considerations that must be addressed with sensitive, but strategic efforts.
The goal of effective Media Relations is to enjoy a mutually beneficial relationship with journalists (whether they work in press, TV, radio, or Web industries). By supplying media outlets with timely, interesting content (interviews or press releases, for example) in formats they appreciate, Persuasive Communications can help your business be a welcomed source for news, trend, or human interest stories.
Public relations efforts target the general marketplace. Through events, campaigns, and communications, we can help the public formulate a positive popular view or opinion of your company’s brand or offering.