HOW DOES ONE FIGURE the effectiveness of marketing content? How does one provide constructive criticism or insight from an objective standpoint as opposed to a subjective one? The answer: data.
Persuasive Communications measures the effectiveness of marketing communications campaigns by analyzing both quantitative data (such user actions tallied by Google Analytics) and qualitative data (such as target market demographics provided by Facebook Insights).
We may love a particular page design or swoon when we read a particular poetic line of copy, but that doesn’t mean the content is “good.” Marketing communications content proves to be “good” only when it proves to be effective. Reason is more important than opinion; net results are more important than personal taste.