AN ORGANIZATION’S BRAND answers the question, “Who are you?” It’s an identity that reflects not only a product or service, but also — and maybe more importantly — a company’s culture, value set, and voice.

Organizations of any type and size can benefit from the establishing of a brand identity. Communications, packaging, and interior designs become cohesive and familiar only after an organization determines its “personality” and “image.”

Persuasive Communications doesn’t invent a brand image for a client; it identifies it. Organizations have personalities. Their cultures are steeped in values, traditions, and culture. Persuasive Communications helps draw that personality out. It then creates a practical communications “palette” that honors the organization’s brand.


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    STEP 1: Listen & Learn

    EACH ORGANIZATION has its own set of particulars. Complex markets, political sensitivities, or specific business rules are just a few of the nuanced considerations that will influence your marketing communications considerations. That’s why our consulting and production services begin with good old-fashioned listening. Before we make any recommendations or begin any creative project, we first get a handle on all the details that make your company unique.
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    STEP 2: Research & Plan

    OUR EXPERIENCE, skill set, and expertise certainly enables us to provide solid marketing communications direction — but, even so, we never stop learning. Each of our projects is carefully considered and well thought out. We address each organization as a unique entity with unique challenges, and that requires thorough study and strategic planning.
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    STEP 3: Propose & Revise

    OUR CLIENTS are never hands-off. We walk step-by-step alongside the organizations we advise. Once we have identified a set of solutions that will address your organization’s unique challenges, we will present our proposed plan for your input and revision. No one knows your company as well as you do. If you’re not happy with the plan, it doesn’t go forward.
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    STEP 4: Develop & Implement

    THE PRODUCTION STAGE is when the conceptual becomes tangible. From copywriting and design to placement and Web development, we can help your organization realize its marketing communications vision. Though this productive phase is often fun and exciting, it can be costly, too — project scope creep and deadline extensions are just two ways a poorly managed project can go sour. But we don’t let that happen. We are true project managers. We offer regular communication about each project’s standing, and we are readily available for check-ins and updates.
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    STEP 5: Manage & Measure

    CAMPAIGNS DON’T END after launch. Whether it’s a print ad, a Internet landing page, or something more complex, like a portfolio of complementing pieces of collateral, it needs to be evaluated. We don’t measure success by completion alone; we strive for quantifiable effectiveness. Web analytics, sales numbers, user surveys — these are just a few of the tools we employ to analyze a marketing communications effort. Then, we apply what we learn to the next campaign, making constant improvement part of our routine processes.


Be Someone

Who are you? Identify your organization’s Character & Values. Present a consistent, relatable image.

Google Yourself

Are you coming up on top? Search Engine Optimization (SEO) is all about being found. Let us help.

Spell It Out

There’s a message you want to deliver. Our Creative Copywriting helps you say what you mean.

Make More Money

Employ a strategic Marketing Mix to connect with viable prospects, communicate with leads, and retain paying customers.

Simplify Your Website

Websites don’t need to be overly complicated. Use a Content Management System (CMS) for a scalable, editable website.

Look Better

First impressions matter. Don’t be unfairly judged by homemade Graphics and Design. We can deliver professional collateral.
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