AN ORGANIZATION’S BRAND answers the question, “Who are you?” It’s an identity that reflects not only a product or service, but also — and maybe more importantly — a company’s culture, value set, and voice.
Organizations of any type and size can benefit from the establishing of a brand identity. Communications, packaging, and interior designs become cohesive and familiar only after an organization determines its “personality” and “image.”
Persuasive Communications doesn’t invent a brand image for a client; it identifies it. Organizations have personalities. Their cultures are steeped in values, traditions, and culture. Persuasive Communications helps draw that personality out. It then creates a practical communications “palette” that honors the organization’s brand.