File-Naming Conventions and Protocols

As Larisa Thomason, senior Web analyst for NetMechanic, explains in her blogpost, “What’s In a (File) Name,” file names “have important ramifications for operating system compatibility, usability, and website promotion.” To get ahead of any potential ramifications, establish a set of file-naming rules. Ask your employees to do change their behavior in order to help […]

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5 Tips for Organizing and Maintaining a Logical File Architecture

According to PC Magazine writer Jill Duffy, those businesses that have “clean and common-sense folder structures” are also “the ones best positioned for continued success and growth.” In her article, “Getting Organized: Use Folders to Unclutter Your Desktop,” Duffy provides practical tips for distinguishing directories and nesting sub-folders. Below are five ideas from Duffy to […]

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What to Look for in an E-Mail Service Provider

E-Mail Marketing At the heart of that interactive marketing growth is the direct e-mail — and e-mail campaigns aren’t difficult to launch, either. Today, major e-mail service providers (ESPs) will not only send your newsletter for you, but will also manage your subscribers, opt-outs, and analytics, and will even provide templates for the newsletters themselves. […]

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