What to Look for in an E-Mail Service Provider

E-Mail Marketing At the heart of that interactive marketing growth is the direct e-mail — and e-mail campaigns aren’t difficult to launch, either. Today, major e-mail service providers (ESPs) will not only send your newsletter for you, but will also manage your subscribers, opt-outs, and analytics, and will even provide templates for the newsletters themselves. […]

read more

Social Media Marketing: Too Difficult to Manage?

The question is: “How much time should a company invest in social media initiatives?” Time Is Your Investment “In a social media campaign, your time is your investment,” says Scott Moody, Director of Public Relations with Hollywood, Fla.-based Marketing Matters. “A simple answer to the ‘how often should I post’ question is to do as […]

read more

How Social Media Can Help Business

But which social media option best applies to specialty CE retailers? Here’s an overview of some of the more popular Web vehicles. E-Newsletters Joplin, Mo.-based Heartland Technology Solutions is a business-to-business technology provider. It has offered its e-newsletter service to small- and medium-sized business for nearly 10 years. COO Jane Cage says Heartland’s 200 newsletter […]

read more