File-Naming Conventions and Protocols

As Larisa Thomason, senior Web analyst for NetMechanic, explains in her blogpost, “What’s In a (File) Name,” file names “have important ramifications for operating system compatibility, usability, and website promotion.” To get ahead of any potential ramifications, establish a set of file-naming rules. Ask your employees to do change their behavior in order to help […]

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Basic Differences Between Bing Ads and Google AdWords

Since 2009, Bing has improved as a paid search provider. While it remains the No. 2 search engine, many small businesses are finding Bing Ads offers a bigger bang-for-the-buck compared to Google Ads. But what’s the difference between the two? Basic Bing/Google Differences Value judgments aside, it’s important to note several key differentiating factors between […]

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