Gaming the Rank: Why Alexa Is a Bogus System

The data used by Alexa in formulation of its Alexa Rank comes from the visitation behavior of voluntary, self-selected participants using the Alexa Toolbar on Chrome, Internet Explorer, or Mozilla Firefox. Alexa’s Inherent Flaws While media buyers often turn to Alexa to determine whether a potential advertising medium is legitimate, most SEO and Web marketing […]

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