File-Naming Conventions and Protocols

As Larisa Thomason, senior Web analyst for NetMechanic, explains in her blogpost, “What’s In a (File) Name,” file names “have important ramifications for operating system compatibility, usability, and website promotion.” To get ahead of any potential ramifications, establish a set of file-naming rules. Ask your employees to do change their behavior in order to help […]

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Basic Differences Between Bing Ads and Google AdWords

Since 2009, Bing has improved as a paid search provider. While it remains the No. 2 search engine, many small businesses are finding Bing Ads offers a bigger bang-for-the-buck compared to Google Ads. But what’s the difference between the two? Basic Bing/Google Differences Value judgments aside, it’s important to note several key differentiating factors between […]

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Selling on Amazon: A Rundown of Merchant Basics

In terms of its unique visitors, Google claims Amazon.com is the 24th most popular website on the planet (as of July 2011). So, selling product through the Amazon.com storefront certainly has volume-related advantages. In addition to the shear traffic volume of the Amazon site, would-be merchants stand to benefit also from the many e-commerce and […]

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Gaming the Rank: Why Alexa Is a Bogus System

The data used by Alexa in formulation of its Alexa Rank comes from the visitation behavior of voluntary, self-selected participants using the Alexa Toolbar on Chrome, Internet Explorer, or Mozilla Firefox. Alexa’s Inherent Flaws While media buyers often turn to Alexa to determine whether a potential advertising medium is legitimate, most SEO and Web marketing […]

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What to Look for in an E-Mail Service Provider

E-Mail Marketing At the heart of that interactive marketing growth is the direct e-mail — and e-mail campaigns aren’t difficult to launch, either. Today, major e-mail service providers (ESPs) will not only send your newsletter for you, but will also manage your subscribers, opt-outs, and analytics, and will even provide templates for the newsletters themselves. […]

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Social Media Marketing: Too Difficult to Manage?

The question is: “How much time should a company invest in social media initiatives?” Time Is Your Investment “In a social media campaign, your time is your investment,” says Scott Moody, Director of Public Relations with Hollywood, Fla.-based Marketing Matters. “A simple answer to the ‘how often should I post’ question is to do as […]

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How Social Media Can Help Business

But which social media option best applies to specialty CE retailers? Here’s an overview of some of the more popular Web vehicles. E-Newsletters Joplin, Mo.-based Heartland Technology Solutions is a business-to-business technology provider. It has offered its e-newsletter service to small- and medium-sized business for nearly 10 years. COO Jane Cage says Heartland’s 200 newsletter […]

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