Using Microsoft Word’s Readability Statistics Tool

What Is Readability? In conceptual terms, “readability” refers to a piece of writing’s ability to be read. The more complex the language, complicated the sentences, intricate the paragraphs, the less “readable” a piece of writing becomes. In more scientific terms, readability is the measured outcome based on a formula comprised of multiple variables in writing. […]

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Have You Gone Trademark Symbol Crazy?

Below are six reasons your organization should employ a minimalist approach to displaying trademark or registered trademark symbols in its printed marketing collateral as well as its online and social media properties. 1. It’s Not Required According to the International Trademark Association, it is NOT necessary to use a trademark or registered trademark symbol repeatedly […]

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Business Communication Primer Helps Pros with Prose

Today’s model of written correspondence includes email, texting, and even tweets and instant messaging. It’s done in real time and “on the fly.” And because of that, says author Elaine Stirling, many of the messages we’re sending, whether to clients or colleagues, are misleading, disingenuous, or just plain boring. In her new book, The Corporate […]

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