Using Microsoft Word’s Readability Statistics Tool

What Is Readability? In conceptual terms, “readability” refers to a piece of writing’s ability to be read. The more complex the language, complicated the sentences, intricate the paragraphs, the less “readable” a piece of writing becomes. In more scientific terms, readability is the measured outcome based on a formula comprised of multiple variables in writing. […]

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Have You Gone Trademark Symbol Crazy?

Below are six reasons your organization should employ a minimalist approach to displaying trademark or registered trademark symbols in its printed marketing collateral as well as its online and social media properties. 1. It’s Not Required According to the International Trademark Association, it is NOT necessary to use a trademark or registered trademark symbol repeatedly […]

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File-Naming Conventions and Protocols

As Larisa Thomason, senior Web analyst for NetMechanic, explains in her blogpost, “What’s In a (File) Name,” file names “have important ramifications for operating system compatibility, usability, and website promotion.” To get ahead of any potential ramifications, establish a set of file-naming rules. Ask your employees to do change their behavior in order to help […]

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Basic Differences Between Bing Ads and Google AdWords

Since 2009, Bing has improved as a paid search provider. While it remains the No. 2 search engine, many small businesses are finding Bing Ads offers a bigger bang-for-the-buck compared to Google Ads. But what’s the difference between the two? Basic Bing/Google Differences Value judgments aside, it’s important to note several key differentiating factors between […]

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5 Tips for Organizing and Maintaining a Logical File Architecture

According to PC Magazine writer Jill Duffy, those businesses that have “clean and common-sense folder structures” are also “the ones best positioned for continued success and growth.” In her article, “Getting Organized: Use Folders to Unclutter Your Desktop,” Duffy provides practical tips for distinguishing directories and nesting sub-folders. Below are five ideas from Duffy to […]

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Selling on Amazon: A Rundown of Merchant Basics

In terms of its unique visitors, Google claims Amazon.com is the 24th most popular website on the planet (as of July 2011). So, selling product through the Amazon.com storefront certainly has volume-related advantages. In addition to the shear traffic volume of the Amazon site, would-be merchants stand to benefit also from the many e-commerce and […]

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Gaming the Rank: Why Alexa Is a Bogus System

The data used by Alexa in formulation of its Alexa Rank comes from the visitation behavior of voluntary, self-selected participants using the Alexa Toolbar on Chrome, Internet Explorer, or Mozilla Firefox. Alexa’s Inherent Flaws While media buyers often turn to Alexa to determine whether a potential advertising medium is legitimate, most SEO and Web marketing […]

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